Social media profiles are great places to create awareness, promote, and even drive sales. When you get it right. Here’s a method I put together and use to write an attention-grabbing social profile.
1. KISS
Your information needs to be brief.
Social media has been designed for scrolling. Not reading.
Most people spend a few seconds, up to maybe 10 to 20 seconds, before moving on.
This is the time to use the KISS method, Keep It Simple, Stupid’. My version is, Keep It Simple, Sally.
2. Understand the Basics
A pared down business description highlights the SCOPE of what you sell, or do, and who it’s for.
3. List Everything
Start by listing ALL your products and/or services.
I know. Listing everything can seem counter intuitive. Especially, since this is supposed to be a short description.
Don’t worry. In the next step we’re going to do some housekeeping.
4. Identify What You Really Want to Promote
It’s reality check time.
Yes, you may have the skills to do lots of great stuff. But why include things that you don’t like doing or selling.
This is the time to ask yourself,
“Are all of these skills, services, or products, still of interest to me?”
Here’s what I’ve learned personally and from working with thousands of people. We can outgrow things. Especially as our skills and/or knowledge increase.
If you’re not interested in what you offer no one else will be. That’s if you are even motivated to spend the time promoting something that doesn’t get you excited.
So be courageous.
If you find yourself eliminating skills, services, or products, I’ve got great news for you!
Offering a minimal selection takes you out of the generalist category. It makes you a specialist. This gives you a stronger brand identity.
Also, when you specialize it’s an easier leap to be in the expert category. And experts can charge more.
5. Use the Rule of Three
Okay, you’ve narrowed your list to ‘love it’ or ‘leave it out’.
It’s time to use the Rule of Three.
When giving examples, or making bullet lists, try to limit your information to three powerful points or less.
In marketing, using the Rule of Three is a common attention-grabbing practice.
6. Attract the Right Customer
A well-crafted description also mentions the right customers or clients for what you provide.
You might think that everyone can benefit from what you offer. But the reality is that there is a specific buyer for what you offer. So, it’s important to focus on your ideal customer or client.
Whether you are seasoned or new at what you do, it is possible to have two types of buyers. However, it’s best that they have similarities, i.e. entrepreneurs and small businesses. Then your description will attract both customer groups at once.
7. Put it All Together
Once you’ve identified the top things that you want to offer, and the right customer, or client, it’s time to write your description.
Here are a few examples I put together to show you how to do this.
Description for a Range of Services:
WE’RE YOUR SOCIAL MEDIA TEAM!
- We write your profiles
- Create converting posts
- Grow your followers
Description with a Benefit Tagline:
ABC FINANCIAL
We’ve been helping people earn profits since 1999. We love turning your financial dreams into reality!
8. Know When to Get Help
Even with a road map like this, it can be tricky to put your own description together. Especially if you’re struggling to name your ideal client or describe what you do.
Most people are too close to their business, career, or cause, to be objective. I see this all the time.
AI can write it for you. If you know the right information to feed it.
Here’s another option.
If you’re looking for personalized help from an experienced businesswoman like me, insert my shameless self-promotion, just reach out. I’m here to help.
Your social media descriptions are something you need to get right.
